Introduction
Conference date: Thursday 13th November, 2003 8.30am - 12.30pm
University Industry Centre,
Carpark 3, UCD, Belfield
Dublin 4
(Entrance by car through Stillorgan Gate Only)
Cost: €100.00 (to cover refreshments
and materials)
The ability of sports governing bodies, clubs and
individual sporting personalities to determine and control
the marketing and merchandising potential that can be generated
by success on the field of play - so called image rights - is
of critical importance to the financial survival of many organisations.
This Seminar seeks to inform and instruct marketing, legal and
licensing professionals, as well as those directly involved in
the organisation of sports, on the opportunities and pitfalls ahead.
This seminar brings together sports administrators, intellectual
property specialists and marketing experts to discuss a commercial
sensitive and legally uncertain topic, turning as it does on the
convergence of sporting prowess, personal charisma and good luck
- to say nothing about marketing and licensing know-how!
This Conference is relevant to Sports
professionals, sports administrators, marketing and branding
specialists, licensing professionals, lawyers and intellectual
property professionals such as trade mark agents - anyone with a
commercial link to Irish and International sports events.
Contact: www.cai.ie
Adrienne Brady, William Fry, Fitzwilton House, Wilton Place, Dublin 2
Tel: (01) 6395000
Agenda
08.30 Registration and Coffee
09.00 Chairperson's Introduction and personal reflections, sponsorship agreements
09.20 Robert Clark - Image Rights and the Parent Body
09.50 David Cullen - The Coinage of Celebrity
10.20 Liam Birkett, The GAA - Case Study
10.40 Coffee Break
11.00 Drafting Effective Merchandising Agreements
11.30 Carol Plunkett - Enforcement of IP Rights
12.00 Questions to the Panel
12.30 Closing Remarks of the Chair and Close of Seminar
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Speaker Profiles
Professor Robert Clark
An acknowledged contract and intellectual property law expert. Co-author of Intellectual Property Law in Ireland and consultant with Arthur Cox Solicitors. Recently published The Law of Copyright & Designs in Ireland.
David Cullen
Partner, William Fry Solicitors. Specialising in IP protection mechanisms, the Internet, data protection and e-commerce.
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