Archive For The “Articles” Category
A whole new series of metrics appear by which businesses are valued and judged. These have turned conventional wisdom on its head. Now, some of the most sought after shares are those of companies that have lost, and continue to lose, millions of dollars every month from inception. Many of these concerns have no tangible [...]
You will remember in an earlier article you read about registering trade marks. Well let’s take that a stage further and list the sort of things that can be protected by registration. In addition to names and symbols, slogans, colours, shapes and even smells can be exclusively yours by applying to register them as your [...]
The other side of Intellectual Property (the overall title for such things as trade marks, patents, copyright and design registration) is patents. These too can be highly profitable.
Far too many of us believe that being creative is way outside of our capabilities and, to be an inventor, one must be an Einstein. This is far [...]
New start up Internet companies who value their names or have clever names should take immediate steps to register them as trade marks. If they fail to do this they may quickly build up recognition in the minds of consumers which other, more alert, marketeers may exploit. Registering a domain name does not give proprietary [...]
As was said in an earlier article, everyone should ensure that the name under which they trade/intend to trade is free for use and, if so, should take steps to register their trade mark. We now look at the prospect of exporting those goods or services.
Even if expansion into EU countries is not contemplated in [...]
Intellectual Property – that is trade marks, patents, copyright and design registration
This is the first in a series of articles that will be of interest to readers thinking of starting a business, already in business, those contemplating exporting and others eyeing the Internet. They will provide essential guidelines in relation to the many aspects of [...]